Viasat, InflightFlix Partner to Provide Destination Video Guides to Enhance the Passenger Experience and Drive New Ancillary Revenue Streams for Airlines
According to Valour Consultancy, revenue from advertising, sponsorship, shopping and destination content on IFE is expected to grow from
The partnership centers on leveraging
Key airline advantages expected to be achieved through this partnership:
- Convert IFE costs to new ancillary revenue stream;
- Airline earns a significant fixed monthly payment for each aircraft displaying the content;
- Automatic targeting of the video guides based on the destination of the aircraft;
- Create personalized multi-platform (online, onboard, on social media), informative destination video content to reach, engage and inspire passengers with destination videos;
- Increase opportunities to cross-sell routes in-flight; inspire passengers to book flights to other destinations;
- Increase airline brand loyalty; and
- Zero costs to the airline.
"At InflightFlix, we put the passenger at the center of everything we do and are passionate about connecting passengers with destination experiences throughout their journey," said Martin O Regan, chief executive officer, InflightFlix. "By connecting airline passengers with destination experience videos, we're providing passengers with highly inspiring content to enhance experiences inflight, in destination and inspire travel to other destinations. And at the same time, we are enabling airlines to improve the passenger experience, convert content costs into revenue and show a return on investment for their IFE systems."
The InflightFlix destination video guides showcase the Top 100 experiences in destinations around the world, featuring things to do, places to go, stay, eat, drink and shop. For more information about the partnership, stop by
InflightFlix is a destination video guide production company that has developed a globally scalable program to create and monetize 100 visitor experience videos for airlines to convert destination content to revenue. Since 2012 the InflightFlix team has produced over 1000 visitor experience videos in
Viasat is a global communications company that believes everyone and everything in the world can be connected. For more than 30 years, Viasat has helped shape how consumers, businesses, governments and militaries around the world communicate. Today, the Company is developing the ultimate global communications network to power high-quality, secure, affordable, fast connections to impact people's lives anywhere they are—on the ground, in the air or at sea. To learn more about Viasat, visit: www.viasat.com, go to
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Chris Phillips, Corporate Communications and Public Relations, +1 760-476-2322, email@example.com; or June Harrison, Investor Relations, +1 760-476-2633, IR@viasat.com